heysingles – Angela Kerekian

HeySingles! Dating Mobile App

Play Store: https://play.google.com/store/apps/details?id=com.sevastin.datingwalk

App Store: https://apps.apple.com/bw/app/heysingles/id1508158045

The Project

HeySingles is an Online Community for Singles. You can meet other singles or find your perfect soul mate. HeySingles is very user-friendly and easy to use.

I designed this project from inception to final design, through research, ideation & UX design principles.

Work timeline: Eight months

My roll: UX/UI designer

Collaborations: A team of some developers

Platform: Adobe XD

Methods: Surveys, Interviews, Test, Wireframes, Prototyping, Usability testing

Research

Competitor Analysis

I conducted competitor analysis research to gain a deeper understanding of the strengths and weaknesses of your competitors in the market. By analyzing them I identified their strategies that are successful, as well as areas where they may be vulnerable or underperforming.

Dating Application

Strenghts

Weaknesses

Opportunities

Threats

Tinder

- Massive user base
- Simple interface
- Geolocation features
- Popular among younger demographic

- Limited information on user profiles
- Limited messaging capabilities for free users
- Heavy emphasis on physical appearance
- Inconsistent quality of matches
- Potential for fake profiles and bots

- Expansion to new markets
- Integration with social media platforms
- Implementation of new features such as video chat

- Increasing competition from other dating apps
- Potential for user fatigue and abandonment
- Legal and regulatory challenges around user data and privacy

Hinge

- Focus on meaningful connections
- Detailed profile information
- Use of prompts to encourage more meaningful conversations
- Monetization through premium features

- Smaller user base compared to Tinder
- Limited geographic reach
- Limited features compared to other dating apps
- More expensive premium features compared to other dating apps

- Expansion to new markets
- Introduction of new features such as video chat and group dates
- Partnerships with other companies for co-branding opportunities

- Competition from other dating apps
- Dependence on Facebook for user verification
- Legal and regulatory challenges around user data and privacy

Badoo

- Availability in multiple languages
- Free features
- Ability to verify profiles
- Option to search for friends, romantic partners, or business contacts
- Interactive features such as games and quizzes

- Lower quality of profiles and photos
- Limited filtering options
- Heavy emphasis on gamification and popularity
- Potential for fake profiles and bots
- Can be overwhelming with multiple features

- Improving quality of profiles and photos
- Enhancing filtering options and search algorithms
- Collaboration with dating experts and influencers for tips and advice
- Partnership with organizations for community events and volunteer opportunities

- Increased competition from other dating apps
- Negative publicity or scandals
- Changing cultural attitudes towards online dating
- Data privacy concerns and regulations
- Decreasing user engagement and retention

Bumble

- Focus on empowering women
- In-app video and voice call features
- Integration with Spotify and Instagram
- Unique "women message first" feature

- Smaller user base compared to Tinder
- Less diverse user base
- Limited user control over matches
- Requires Facebook or Apple ID for sign-up

- Expansion into new markets
- Collaboration with influencers and celebrities
- Introduction of new features such as virtual dating

- Competition from other dating apps
- Dependence on Facebook and Apple for user verification
- Legal and regulatory challenges around user data and privacy

User Needs

After conducting competitor analysis & user research, we found what our users need & what we should include in the application.

• Make it easy to use and navigate, with clear and intuitive features.

• Find a partner with the same interests, values, and lifestyle preferences.

• Find a partner with the same age.

• Need to have access to messaging and video chat tools.

• Make it secure. Users need to know that their personal information is kept safe.

• Users want to be able to provide feedback to the application’s developers and receive timely and effective support if they have any issues or concerns.

Empathy Map

Says

Thinks

• "I'm tired of swiping left on every profile."
• "I wish there were more people who share my interests."
• "I want to find someone who is looking for a serious relationship."
• "I'm nervous about meeting someone in person for the first time."
• "I want to feel safe using this app."

• "I hope this app can help me find someone who is compatible with me."
• "I don't want to waste my time on people who are not serious about dating."
• "I wonder if this app has any success stories."
• "I hope I can find someone who values my interests and passions."
• "I'm worried that I might not find anyone who matches my criteria."

Feels

Does

• Frustration with the limited options on other dating apps
• Excitement at the possibility of finding a great match
• Nervousness about putting herself out there and meeting new people
• Hopeful about finding someone who shares her values and interests
• Anxious about the safety of online dating"

• Swipes through profiles to find potential matches
• Reads through profiles carefully to see if there is a connection
• Sends thoughtful messages to people who she is interested in
• Talks with matches to learn more about them
• Sets up in-person dates with people who she feels comfortable with

User Journey Map

Awareness: The user becomes aware of the dating application through an online advertisement or a recommendation from a friend.
Sign-up: The user installs the app and creates a profile, providing basic information such as name, age, gender, and location. The user can also add pictures, write a bio, and answer some questions to help the app understand their preferences.
Browsing: The user begins browsing potential matches by swiping left or right on different profiles. The app uses a matching algorithm to suggest profiles that match the user’s preferences.
Connecting: When two users swipe right on each other’s profiles, they can start chatting within the app. The user can also initiate a conversation by sending a message to someone they’re interested in.
Getting to know each other: Users continue to chat and exchange messages to learn more about each other. They may also exchange phone numbers or social media handles to connect outside of the app.
Meeting in person: Once the users feel comfortable with each other, they may decide to meet in person for a date. The app may offer suggestions for places to go, such as restaurants or parks.
Relationship status: If the date goes well, the users may continue to see each other and potentially enter into a relationship.
Referral: If the users are satisfied with their experience on the app, they may refer it to friends or leave a positive review.

Let's Connect!

Feel free to reach out for collaborations or just a friendly hello 😉

[email protected]

HeySingles! Dating Mobile App​